us campaign

powerful technology is only half the story.

problem

Every enterprise company we spoke to was already impressed by Adyen's technology. But the real value that kept coming up in conversations with our customers wasn't our technology, and it was time we told that story. Together with the fact that AI is dominating every brand conversation in 2026, leading with the platform alone wasn't going to cut through. We needed a different angle, one that was true, and that only Adyen could own.

solution

We found it in the interviews. Sitting in rooms in New York, Chicago, and San Francisco, listening to teams from Equinox, McDonald's, Under Armour, Roku, and ServiceTitan talk about Adyen. The technology barely came up. What kept surfacing was the account manager who knew their business inside and out. The team that flagged an issue before anyone noticed it. The relationship that felt more like a colleague than a vendor. That became the campaign: Payments you trust. People you know. We launched a campaign with six customer stories launched across video and dedicated landing pages. The campaign gave the sales team a human-led proof point at exactly the moment competitors were doubling down on features and automation.

I'll be honest: I didn't expect what came out of those interviews. When you're working with some of the biggest businesses on the planet about payments, you assume the conversation is going to be about uptime, authorization rates, integrations. And yes, the technology was delivering. But that's not what kept coming up.

It was the person on the other end of the phone. The account manager who knew their roadmap better than some internal stakeholders did. That insight, that Adyen's real differentiator is our people, became the entire brief. In a moment when the industry was talking about AI, we went the other way.

The campaign is built on a simple equation: 1 + 1 = 3. The payments give you reliability and scale. The people give you understanding and strategy. Together, they give you something neither can deliver alone: a partner who translates engineering power into actual business results. While competitors were hiding behind automation and black-box AI, we leaned into the one thing that's genuinely hard to replicate: a person who knows your name, knows your goals, and stays accountable as you grow. That's the "Adyen way" and it needed to be said out loud, preferably by our customers.

We brought it to life through six customer stories (Equinox, McDonald's, Under Armour, Roku, ServiceTitan) shot across New York, Chicago, and San Francisco. The brief to ourselves was to show the moment where code meets conversation. The handshake, the shared win, the whiteboard session at 8am before a product launch. No scripts, no polish. Just honest conversations about what real partnership actually looks like day to day.

On the campaign page we went a bit further and we went into detail with our account managers into what makes this relationship into something valuable and how they help their customer perform best. Check out the page over here.

year

2026

timeframe

16 days

tools

Framer